The film Cold Eyes maintained its box office lead enhancing the status and prestige of the Korean film industry.
On July 17, the Film Council announced that as many as 3,785,904 tickets were sold for Cold Eyes in 720 cinemas across the country. It is now about to record over 4 million viewers.
The film, which is in fact a remake of 2007 Hong Kong film ‘Eye in the Sky’, is about detectives from the survillnace team of a special crime unit who work together to take down a bank robbing organization.
Through an early and solid promotion startegy with its main actors and actresses, it has succeeded in grabbing the attention of the audience long before the release date.
cr : kofan